- Novapor Nordic takes the next strategic step in Scandinavia -
NOVAPOR proudly announces its expansion into Sweden, following the company's increased presence in the Danish market through its Danish subsidiary Novapor Nordic. As part of this important milestone, Mikael Produn has joined Novapor Nordic as Sales Manager for Sweden and will be responsible for leading NOVAPOR's expansion in the Swedish market.
This initiative is a logical next step for Novapor Nordic. Building on the expertise of its German parent company NOVAPOR, the company has established itself in just three years as a trusted provider of innovative packaging solutions in Denmark.
Founded in Hamburg in 1958, Novapor Hans Lau (GmbH & Co) KG – or NOVAPOR for short – has grown into one of Europe's leading manufacturers of technical and protective packaging. Today, the company supplies customers from a wide range of industries, including mechanical engineering, electronics, medical technology, defense, energy, and automation. With a strong production base in Germany, continuous investment in modern manufacturing technologies, and a growing presence in the Scandinavian market, NOVAPOR is now ready to bring its expertise to Sweden.
Building on a proven success story
The Danish market has shown that companies are increasingly seeking packaging partners who offer more than standard products. By combining engineering expertise, innovative materials, customized development, and reliable production capabilities, NOVAPOR has established a strong reputation in the Danish packaging industry.
„We are proud of what we have achieved together with our customers in Denmark. The trust we have built up over the last three years forms a strong foundation. Now we are ready to actively take the next step into Sweden,“ says Thomas Søgaard, CEO of Novapor Nordic.
The Swedish market offers excellent opportunities. Manufacturers are facing increasing demands for sustainability, logistics efficiency, product protection, and cost optimization. As a result, packaging is becoming a strategic component of the entire supply chain – and no longer just a mere transport necessity.
Mikael Produn joins the NOVAPOR team
Finding the right person for this expansion was a top priority for the company. After an extensive selection process lasting over twelve months, Novapor Nordic is delighted to welcome Mikael Produn as Sales Manager for Sweden. Mikael brings extensive experience in purchasing, logistics, production, warehousing, marketing, and business development.
Throughout his career, Mikael Produn has worked for both national and international companies, gaining valuable insights across the entire value chain. His unique combination of strategic procurement expertise and strong business acumen gives him a deep understanding of how companies evaluate suppliers, make investment decisions, and build long-term partnerships.
Why NOVAPOR?
For Mikael, the move to Novapor Nordic was much more than just a new job. „What particularly appealed to me was the opportunity to help build something meaningful in the Swedish market. NOVAPOR combines technical expertise, innovation, and entrepreneurial spirit in a way that is rare in the industry. The company culture enables quick decisions, close collaboration with customers, and a strong focus on genuine value creation,“ explains Mikael Produn.
He also sees a growing demand for innovative, sustainable, economical and visually appealing packaging solutions.
„In today’s highly competitive environment, packaging has become a strategic differentiation tool. Companies are looking for solutions that protect products, optimize logistics, and enhance the customer experience. This is precisely where NOVAPOR can make a real difference.“
– Mikael Produn
A strong partner for Swedish industry
Thanks to NOVAPOR's innovative capabilities, Swedish customers gain access to:
- Custom-made protective packaging solutions
- Technical foam packaging
- Transport systems
- Returnable and reusable packaging concepts
- Corrugated cardboard packaging
- Wood-based materials and export packaging
- Cleanroom packaging solutions
- Packaging development and engineering services
This broad range of services enables Novapor Nordic to support customers from a wide variety of industries throughout the entire product lifecycle.
Markets with high growth potential
Sweden is home to some of Europe's most advanced manufacturing companies – ideal conditions for innovative packaging solutions. According to Mikael, there are particularly attractive sectors:
The continuous modernization of Swedish industry creates demand for high-quality packaging that protects sensitive equipment and supports efficient logistics processes.
The increasing investments in Europe are driving the need for robust, customized and certified packaging solutions for the safe transport and storage of critical equipment.
The smaller, more valuable and more sensitive products become, the higher the demands on technically sophisticated packaging with excellent shock absorption and protective function.
Quality, cleanliness, traceability, and reliability are crucial here – areas where NOVAPOR's technical capabilities create significant added value. Further opportunities exist in e-commerce, logistics, the furniture industry, premium consumer goods, and sustainability-oriented sectors, where innovative packaging improves both performance and environmental footprint.
Where sound experience meets ambitious goals
Mikael's ambition is clear: He wants not only to make Novapor Nordic known in the Swedish market, but also to establish the company as a long-term, trusted partner that helps customers increase their competitiveness, optimize logistics and grow sustainably.
Its roadmap is clear: Within one year, NOVAPOR aims to establish a visible market presence in Sweden and gain its first strong customer relationships. Within two years, the company wants to be recognized and trusted as a supplier in several industrial sectors. In five years, Novapor Nordic aims to be one of the most innovative and respected partners for technical and protective packaging in Sweden.
A new chapter for NOVAPOR in Scandinavia
The expansion into Sweden is one of the most significant milestones for NOVAPOR and its Danish subsidiary Novapor Nordic. The company enters the Swedish market with a strong foundation: state-of-the-art manufacturing facilities, unique materials expertise, creative product solutions, and almost seven decades of experience in developing innovative packaging.
NOVAPOR brings international packaging expertise and offers a strong local presence through its Danish company Novapor Nordic – the ideal combination for Swedish companies looking for innovative, sustainable and reliable packaging solutions.
The journey has only just begun – and NOVAPOR is ready to help Swedish industry package the future.