I'm Swedish and live in Köping, in the heart of Mälardalen – one of Sweden's most industrialized regions, surrounded by Örebro, Eskilstuna, and Västerås, and only 90 minutes from Stockholm. My entire professional life has been guided by the principle of learning through practical experience. At 16, while still in school, I joined Ferrita, a medium-sized manufacturer of stainless steel exhaust systems. For almost 16 years, I worked in nearly every department: production, purchasing, sales, quality control, and shipping. This time became my true education – hands-on experience, daily problem-solving, and close collaboration with competent colleagues, customers, suppliers, and partners.

After Ferrita, I moved to Würth and worked my way up in strategic purchasing, eventually becoming Head of Purchasing. I worked closely with a large sales unit, supported business initiatives, and strengthened market penetration through practical, experience-based decisions. 

After years in large corporations, I wanted a new challenge and entered the fast-paced world of e-commerce and jewelry – a trend-driven business where speed, agility, and time-to-market determine success. As Head of Purchasing, I worked closely with the marketing team and quickly learned the dynamics of the market. This allowed me to help propel the company to the forefront of product launches in Sweden and Europe, reducing time-to-market from months to just weeks. The most important lesson I learned was the power of speed: business gains momentum when you prioritize both quality and dynamism.